Live Color Creation technology works with the BRAVIA XBR9-Series’ WCG-CCFL (Wide Color Gamut–Cold Cathode Fluorescent Lamp) backlight to achieve wider color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This [...]

A great deal for the day, a 40 inch Sony LCD 1080p for under $1000.00. Some great features of the Sony Bravia: digital Media Port - Allows the use of an optional digital media port adapter to connect digital devices directly to your BRAVIA HDTV, a full 40 inch screen, 16 - 9 Full HD 1080p Resolution (1920 x 1080p) LCD Panel and 24p True Cinema capable.